
Emmerdale’s Adam Thomas Shares Surprising Detail About ITV Gameshow

In a recent discussion on Channel 4’s Sunday Brunch, Adam Thomas, renowned for his role in the beloved UK soap opera Emmerdale, alongside his brother Ryan Thomas, revealed some intriguing insights about their new game show titled “99 to Beat.” This light-hearted game show aims to entertain audiences with a series of amusing challenges, capturing the essence of fun and competition.
Unique Contestant Selection for “99 to Beat”

One of the standout features of “99 to Beat” is its unique casting process. Adam disclosed that the contestants participating in the show are individuals who had auditioned for Big Brother but did not make the final cut. This surprising detail caught the attention of the Sunday Brunch hosts, who expressed their amazement at the show’s alternative approach to contestant selection. Adam explained how utilizing the “Big Brother catalogue” opened up a pool of entertaining and diverse candidates, each bringing their own flavor to the game.
By selecting contestants from this pool, “99 to Beat” not only provides a second chance for aspiring reality stars but also injects a fresh dynamic into the show. Adam and Ryan are looking forward to unveiling the personalities of these contestants, who are all vying not to finish last in a series of hilarious challenges.
A Family-Friendly Game Show Experience

Adam described “99 to Beat” as a fun, family-friendly game show that invites viewers to join in on the laughter and enjoyment. Unlike many competitive reality shows that require exceptional skills or physical prowess, this game show focuses on accessible and entertaining tasks. The challenges include amusing activities, such as balancing a slinky on one’s head, ensuring that anyone can participate and enjoy watching, regardless of age or ability.
The brothers emphasized the ethos behind “99 to Beat” is about creating moments of joy and entertainment, allowing contestants to engage in light-hearted fun rather than fierce competition. This inclusive approach ensures that families can gather around the television to enjoy an uplifting spectacle together every Saturday at 6 PM on ITV.
The Emotional Connection and Connection to Their Roots

Another poignant moment during the discussion was when Adam and Ryan opened up about the absence of their brother, Scott, who gained fame on Love Island. As they embark on this new venture, they both reflect on their shared childhood dreams of creating a show that resonates with the public and allows them to showcase their unique talents as hosts. The emotions tied to their family background add depth to the show, as viewers can sense the bond between the brothers each time they appear on screen.
Both Adam and Ryan expressed their excitement at having the opportunity to work with ITV—a network with which they have long-standing ties. Their history with the channel contributes to the feeling of nostalgia and fulfillment in hosting “99 to Beat,” making this project particularly meaningful for them. As they step into the hosting roles, they remain grateful for the chance to bring this vision to life.

As “99 to Beat” prepares to take the airwaves, audiences can anticipate a delightful mix of laughter, unexpected challenges, and memorable moments that strengthen the bonds between family and friends. With a nod to their roots and a commitment to entertainment, Adam and Ryan are set to engage viewers in a game show experience unlike any other.
For fans of reality TV and light-hearted competition, “99 to Beat” promises to be a refreshing addition to Saturday night programming. Be sure to tune in and witness the comedic antics of the contestants, along with Adam and Ryan’s charming hosting, as they embark on this thrilling adventure together!
Don’t miss out on the fun! Make it a priority to watch “99 to Beat” and see just how entertaining reality TV can be, as this show is ready to make waves on ITV.