Natalie Ann Jamieson, beloved for her role as Amy Wyatt on ITV’s Emmerdale,
recently spoke out about her departure from the show and the upcoming changes to ITV’s soap schedules.
Known for her fiery portrayal of Amy Wyatt, Jamieson’s exit from the soap was marked by a heart-wrenching
and dramatic death scene, bringing her six-year tenure on the show to an emotional end.
The storyline, which involved a dramatic limousine crash that led to the death of not only Amy
but also Leyla Harding and Suzy Merton, has left fans in shock.
In a tragic twist, Amy Wyatt’s character met her end after the limousine she was traveling in crashed into an icy lake. Despite her best efforts to escape, she was unable to cross the frozen lake and tragically fell into the freezing water. The emotional rollercoaster didn’t end there—after being rescued and rushed to the hospital, Amy’s life was ultimately cut short, bringing an end to Jamieson’s time on the show. The death was not only a shocking moment for viewers but also a symbolic conclusion to Amy’s long and tumultuous journey in the village of Emmerdale.
After her character’s exit, Jamieson took to social media to express her gratitude for her time on the show. In an emotional post shared on Instagram, she thanked the cast, crew, and the fans who supported her throughout her six-year run. “Goodbye Amy 💔 I have had the best six years of my life playing this gobby Geordie with a heart of gold!” she wrote. “What a way to go – so, so proud of the cast and crew who achieved all this in these last few eps! I’ve got so many amazing things to say about @emmerdale, but for tonight just thank you for everything! And thank you to everyone of you who came on the journey with me, and all your beautiful messages you have sent to me! Lots and lots of love 💕.”
While the emotional toll of her departure from Emmerdale was clear, Jamieson also weighed in on the upcoming changes to ITV’s soap schedule. In February 2025, ITV announced a significant shift in its programming for Emmerdale and Coronation Street. Starting in 2026, both shows will be reducing their weekly output, moving to 30-minute episodes every weekday, as opposed to the current 60-minute format. This means each soap will lose a total of 30 minutes of screen time each week.
Jamieson, who had spent over half a decade on the show, expressed her confusion and frustration over the cutbacks. “I don’t understand when things are so popular why there are cutbacks on them,” she told The Mirror. Her comments reflect the concerns of many fans who have long been invested in the rich and ongoing narratives of these soaps. However, she offered a more optimistic perspective on the change, acknowledging that the new schedule might not be as drastic as some may think. “Going back to half-hour episodes—I don’t think that’s a bad thing because that’s how I remember soaps being back in the day,” she said. “I think that’s a return of what it was originally, so it doesn’t feel like a cutback.”
Her reflection highlights a deeper sentiment shared by many soap enthusiasts, who appreciate the traditional format of shorter episodes. For some, this shift might evoke memories of a simpler time when soaps aired in half-hour blocks, providing a more concise and tightly-knit storytelling experience. Whether fans embrace this change remains to be seen, but Jamieson’s comments indicate a recognition that Emmerdale may be returning to its roots in a way that could be seen as a nod to its origins.
As for Jamieson, her departure marks the end of an era for Amy Wyatt, but her legacy will live on in the hearts of fans who followed her journey from the beginning. As Emmerdale moves forward into a new era with its adjusted schedule, it remains to be seen how these changes will affect the show’s storytelling and its loyal audience.
Jamieson’s time on Emmerdale will be remembered not only for her passionate portrayal of Amy but also for her thoughtful perspective on the future of the show and the industry as a whole.
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